Running Meta ads (on Facebook and Instagram) can be one of the most cost-effective ways for small businesses to reach new customers. But too often, business owners unknowingly sabotage their results by making avoidable mistakes. If you’ve run ads and…
Ever wonder why some ads follow you around the internet? That’s retargeting, and when used correctly, it can dramatically increase your ad performance and ROI (return on investment). Retargeting (also called remarketing) ensures that your warm audience—those who already know…
When it comes to running successful Meta (Facebook and Instagram) ad campaigns, the secret weapon isn’t your budget—it’s your target audience. No matter how stunning your ad creatives or how compelling your offer is, if you show it to the…
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