Running Meta ads (on Facebook and Instagram) can be one of the most cost-effective ways for small businesses to reach new customers. But too often, business owners unknowingly sabotage their results by making avoidable mistakes. If you’ve run ads and…
Ever wonder why some ads follow you around the internet? That’s retargeting, and when used correctly, it can dramatically increase your ad performance and ROI (return on investment). Retargeting (also called remarketing) ensures that your warm audience—those who already know…
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